Just because setting up a Facebook Fanpage is free does not mean that you should headlessly jump into Social Media without any plan! As with every business or activity, you need to have a plan and a strategy. Let’s just start with Facebook, right? People often approach me and telling me that they “need to get something going in this Social thing”. The first question I’m going to ask any of my clients in reply [...]

You know the saying “There’s always a cheaper price”. I’ll tell you why the lowest price is NEVER a good USP. To be quiet honest with you, I LOVE Sushi. Especially, Running Sushi. In my hometown there are now 5 Chinese restaurants. Some with buffet, some with Running Sushi. My wife and I tried every single restaurant in the course of the past year. And we found that they don’t really differentiate. Typical Chinese interior, [...]

Why I hate the phrase “ROI of Social Media” First of all, YES, there is a Return on Investment in Social Media. However, this return has primarily NOTHING to do with money or sales. The ROI of Social Media is…Loyalty. Recently, many companies launch their own Facebook Shop. Which means nothing else than putting their Online Shop into the “little world” of Facebook. And now let’s take a step back and look at this. Facebook [...]

This post is part of this Blog Parade. I’m a great believer in ideas that go “offroad”. That means leaving that paths of “That’s how we’ve done that for 30 years!”. In these great times of eCommerce, Social Web and the Internet (God bless!) there’s a need to adapt business models. Professor Faltin’s book “Kopf schlägt Kapital” is a great source of inspiration when it comes to re-thinking businesses. Let’s take a look a the [...]

The 4 Hour Workweek has been around for many years now and inspired a lot of people. Including me. I’d like to take the opportunity to introduce a very good blog regarding the 4 hour workweek: 4hwwsuccess.com/ Two buddies of my MasterMind Group set up a great blog with numerous interviews of entrepreneurs and 4hww-addicts. I really like the tone of this blog and the stories that are covered, e.g. “Starting an Internet Business while [...]